Privacy Policy

1. Introduction

Welcome to BrachApp ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our application.

2. Information We Collect

Information you provide:

• Email address and display name (upon registration)
• Food photos you upload for bracha analysis
• Bracha logs, prayer logs, and mitzvah tracking data
• Comments and group participation data
• Kosher place recommendations you submit
• Reports you submit about incorrect brachot

Information collected automatically:

• Usage data (features accessed, pages viewed)
• Device type and browser information
• General location (for Zmanim/halachic times and Eruv features — not stored)

3. How We Use Your Information

We use the information we collect to:

• Provide AI-powered bracha identification from photos and text searches
• Store and display your bracha history and daily logs
• Track streaks, badges, and mitzvah completion
• Enable group bracha challenges and social features (Feed, Friends)
• Improve the accuracy of our bracha recommendations
• Send important service-related communications

4. Photos and AI Analysis

When you upload a photo:

• The image is processed by an AI model to identify the food or scene
• The photo and analysis result are stored in your account history
• Photos submitted to the public Feed are visible to other users
• You may delete your photos at any time from your history

We do not sell or share your photos with third parties for advertising purposes.

5. Data Sharing

We do not sell your personal data. We may share information with:

• Service providers who help operate the app (cloud hosting, AI processing)
• Other users, only for content you explicitly share publicly (Feed posts, group activity)
• Legal authorities, if required by law

6. Data Retention

• Your account data is retained as long as your account is active
• You may request deletion of your account and associated data at any time
• Deleted data is permanently removed within 30 days

7. Children's Privacy

BrachApp is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

8. Security

We implement industry-standard security measures to protect your data, including encrypted data transmission (HTTPS) and secure cloud storage.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Export your data

To exercise these rights, contact us at the email below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page.